There is an enormous variety of web sites on the South Tyrol to be found on the web, ranging from alpenregionen.info to wanderhotels.info, and their number has long since exceeded the 1,000 entries-mark:

Registered domains (.com, .net, .info, .biz, .us) refering to South Tyrol.

Just to give you an idea:

www.alpenregionen.info www.alpentourer.de www.altabadia.it www.altoadige-it.com www.antholzertal.net www.bozen.info www.camping-channel.info www.camping-suedtirol.it www.dolomiten.net www.dolomititour.com www.einfach-suedtirol.info www.eisacktal.net www.fewofeha.de www.gosuedtirol.it www.holidayhouses.de www.hotel.bz.it www.hotel-ritten.info www.last-minute-wellness.com www.live-style.it www.meinsuedtirol.com www.meranerland-hotel.com www.meran-hotel.de www.plandecorones.net www.pustertal.com www.ritten.info www.roterhahn.it www.sanvigilio.org www.schnalstal.info www.sudtirol.com www.südtirol.de www.suedtirol.com www.suedtirol.de www.suedtirol.info www.suedtirol.to www.suedtirol-altoadige.it www.suedtirolerhotels.de www.suedtirolerland.it www.suedtirolerland.it www.suedtirolerleben.com www.suedtirol-ferien.it www.suedtirolinformation.com www.suedtirolinformation.it www.suedtirol-it.com www.suedtirol-lastminute.com www.tauferer-ahrntal.eu www.unterkunft-vinschgau.com www.urlaub-ferien-bauernhof.com www.urlaub-fuer-unternehmer.de www.urlaub-suedtirol.it www.urlaub-suedtirol.it www.valvenosta-vinschgau.it www.vinschgau.info www.wanderhotels.info

According to this substantial increase of almost 50 domains per month in the last 14 months it can be assumed that the number of South-Tyrol-centred domains will not be diminishing in the near future.

What do all these web sites have to do with a portal?

According to Wikipedia.de a web portal is

… a site that provides a single function via a web page or site. Web portals often function as a point of access to information on the world wide web. Portals present information from diverse sources in a unified way … it aims at bundling regularly used services or providing an overview for entering a subject.

Having a look, however, at the „portals” leading the hit list after a corresponding search on google, one will find out that this definition does not apply to most of them.

Further reading on Wikipedia.de reveals a better description for the vast number of the above mentioned “portals”:

The denomination “web portal” … is often falsely used for any web application.

So this is the gist of it: the term web portal is often mistaken for the term web application.

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The brand management office of the Südtiroler Dachmarke has just confirmed the correct use and position of the umbrella brand logo and its elements, which means that the final layout of version 1.0 is by now fixed.

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It is exactly half a year that has elapsed since an article on web 2.0 by Egon Pramstaller was published in the Südtiroler Wirtschaftszeitung from 6th October 2006. Since that autumn Friday not much seems to have happened: Google Maps here and there, under-construction-sites for many promising projects (trekking.suedtirol.info, admittedly also bettr.info), but for the rest no trace of social web or other elements of web 2.0. Can it really be that South Tyrol is not at all to be found in the Web 2.0 Directory?

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The number of portals on South Tyrol, from alpenregionen.info to wanderhotels.info, has long since passed the mark of 1,000 entries, not to mention all the parked domains referring to South Tyrol, which are certainly the majority among the some 1,300 current hits in a corresponding search (without geographical and umlaut domains).

Most of them have one major aim: to generate turnover for the portal provider or their direct customers (i.e. advertising customers).

So here comes the sixty-four-thousand-dollar-question:

Who takes care of those customers who do not directly pay the portal provider but are simply looking for an opportunity to best use their holiday budget?

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