Only a few weeks until launch of the version 1.0!

You can find more details here on our blog!

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Let’s get back to the formerly explained basic idea:

Our direct customers are the visitors of the portal!

In order to establish a firm relationship with the visitor we focus on

Quality of information
Confidence in the information offered
Satisfaction and loyalty of the visitors

But how can the necessary relationship to the direct customers be built up?

By using Web 2.0 technologies!

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Let’s get back to the notes (e.g. here and here) on tourism portals:

If for classical portals the equations

are true, then the following conditions should improve the status from the viewpoint of the visitor of the site:

This is the way Bettr.info goes; instead of acting according to

Our direct customers are our advertising customers!

the essential idea underlying its actions is:

Our direct customers are the visitors of the portal!

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When flicking through the article about the purpose of Bettr.info it can easily be done another step: the huge amount of currently competing web portals is exclusively aimed at the following purposes:

• Optimization of search engines
• Manipulation of search engines
• Search requests: the linked web site to be positioned among the first few hits

The visitor’s immediate impression can be summarized as follows:

• Confusion and overloading due to a lot of information mounted up within a very short period of time
• Manipulated information due to paid top positions
• Low safety degree due to numerous unfiltered offers on the portal sites

One major objective can thus be identified:

To generate turnover for the portal provider or their direct customers (i.e. advertising customers).

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Bettr.info is supposed to act as a geo-holiday-join-in-rating-information portal for South Tyrol and any other region.

All the common and popular online-contents of portals such as descriptions, images, video clips, comments, links and further information are linked in an intelligent way.

By means of a sophisticated map service all the available general information is put into a geographical and thus local context.

Head words such as geoinformatics, portal, widget, user generated content, social bookmarking, RSS feeds, rich content or generally web 2.0 are supposed to gain a certain degree of popularity also in the land of apples and wine.

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