Without doubt web 2.0 is the internet term which has most often been used in the last 12 months. Due to the amount of 2.7 bn € spent on online advertising all possible opportunities for advertising on web 2.0 are being researched. According to the Market Report 2007 of the online-advertising agency Interactive Media, there are new horizons to be explored by advertisers:

Web 2.0 has got numerous new opportunities in store for the user which will not only modify online-usage in a sustained way but also social and consumers’ behaviour. In the last year already as much as 12 percent of the German population aged 14 and above used a web 2.0 application at least once a week. As to the onliners, it was every fifth. Since the users are more and more networking, the influence of informal communication is increasing: By the end of 2006 half of the German internet users asked in a poll said that they were relying on recommendations of web 2.0 newsgroups for purchase decisions.

“Engagement Marketing” is the new magic formula describing a procedure which focuses on additional benefit for the customer.

This just hits the core of Bettr.info: The visitor is king!

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“Our name is our motto“, was written earlier. A google search for this motto delivers some 366,000 hits whereby it might be doubted whether the motto always follows the name or vice versa. Our portal is to stand out among this bulk of offers exactly because better information, “Bettr.info” is offered.

After numerous trials on design we now have a logo with clear lines, high recall value, further emphasizing our mission with the slogan “the cherry on top” and finally with the beta hint paying tribute to “Perpetual Beta” and regular further development.

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After endless discussions, uncountable domain checks and first signs of a row 2.0 the name is firmly established while at the same time being a commitment!

The name unmistakably follows web 2.0 which is not unwanted and thoroughly intended even though many will have to cope with the missing ‘e’. We are of the opinion that by not being there it adds to the fascination of the word, the same is true in arts where perfect is boring, anyway just think of blogr.com, flickr.com, musicr.de, mypictr.com, snipplr.com and many other providers and you’ll know that we are in good company.

For similar future problems we recommend the Web 2.0 Name Generator.

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Everybody is striving for good information; here finally somebody is offering them!

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