The World Wide Web is turning from a network of machines into a network of human beings:

• The human being is at the centre.
• The user doesn’t simply surf through the net anymore but he modifies and adds to it.
• He writes a web-diary.
• He displays his photographs on exchange sites.
• He puts his knowledge at disposal in online-encyclopaedias.
• He recommends his bookmarks to other users.
• The internet is changing from a network of computers and servers into a network of the people.
• In social networks users are being linked to each other.

Administer pictures with Flickr.

Writing online diaries (travel diary).

Manage knowledge with Wikipedia.

Administer videos with YouTube.

(According to O’Reilly: Web 2.0 for Participation)

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Web 2.0 is primarily characterized by the following features:

• We are the Web
• Share and cooperate – User Generated Content
• End of software cycles (perpetual beta)
• Open interfaces provide for the linking of offers
• From Desktop to Webtop
• Ajax or the new interactivity of web applications

(According to O’Reilly: Web 2.0 for Participation, Web 2.0 Principles and Best Practices).

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What is meant by the headword Web 2.0?

• In 2004 Tim O’Reilly (founder and chief of O’Reilly Publishing House) and Dale Dougherty (co-founder of O’Reilly Publishing House) organized a brainstorming session on new techniques and trends on the web.
• These changes of the web should be the main topic of a conference after the bursting of the dotcom bubble.
• Tim O’Reilly coined the term “Web 2.0″ as a headword.
• In autumn 2004 the first “Web 2.0 Conference” was held in San Francisco.

What is Web 2.0 all about?

Common shared intelligence due to

• Networking
• Interactivity
• Openness

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Let’s get back to the formerly explained basic idea:

Our direct customers are the visitors of the portal!

In order to establish a firm relationship with the visitor we focus on

Quality of information
Confidence in the information offered
Satisfaction and loyalty of the visitors

But how can the necessary relationship to the direct customers be built up?

By using Web 2.0 technologies!

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Let’s get back to the notes (e.g. here and here) on tourism portals:

If for classical portals the equations

are true, then the following conditions should improve the status from the viewpoint of the visitor of the site:

This is the way Bettr.info goes; instead of acting according to

Our direct customers are our advertising customers!

the essential idea underlying its actions is:

Our direct customers are the visitors of the portal!

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