The more specific purpose of tourism portals
When flicking through the article about it can easily be done another step: the huge amount of currently competing web portals is exclusively aimed at the following purposes:
- Optimization of search engines
- Manipulation of search engines
- Search requests: the linked web site to be positioned among the first few hits
The visitor’s immediate impression can be summarized as follows:
- Confusion and overloading due to a lot of information mounted up within a very short period of time
- Manipulated information due to paid top positions
- Low safety degree due to numerous unfiltered offers on the portal sites
One major objective can thus be identified:
To generate turnover for the portal provider or their direct customers (i.e. advertising customers).