The more specific purpose of tourism portals

When flicking through the article about it can easily be done another step: the huge amount of currently competing web portals is exclusively aimed at the following purposes:

  • Optimization of search engines
  • Manipulation of search engines
  • Search requests: the linked web site to be positioned among the first few hits

The visitor’s immediate impression can be summarized as follows:

  • Confusion and overloading due to a lot of information mounted up within a very short period of time
  • Manipulated information due to paid top positions
  • Low safety degree due to numerous unfiltered offers on the portal sites

One major objective can thus be identified:

To generate turnover for the portal provider or their direct customers (i.e. advertising customers).
Matzke, a spokesman who attended the trial on behalf of the national center for science education, an oakland, calif

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