Web 2.0 Algebra
Let’s get back to the notes (e.g. and ) on tourism portals:
If for classical portals the equations
| Optimization for search engines | = | Confusion and overloading |
| Bought top position | = | Manipulated information |
| Unfiltered offer | = | Low safety degree |
are true, then the following conditions should improve the status from the viewpoint of the visitor of the site:
| Optimization for human visitors |
= | Clarity and simplicity |
| Real top position | = | Real information with added value |
| Filtered offer | = | Safety |
This is the way Bettr.info goes; instead of acting according to
Our direct customers are our advertising customers!
the essential idea underlying its actions is:
Our direct customers are the visitors of the portal!