Without doubt web 2.0 is the internet term which has most often been used in the last 12 months. Due to the amount of 2.7 bn € spent on online advertising all possible opportunities for advertising on web 2.0 are being researched. According to the of the online-advertising agency , there are new horizons to be explored by advertisers:

Web 2.0 has got numerous new opportunities in store for the user which will not only modify online-usage in a sustained way but also social and consumers’ behaviour. In the last year already as much as 12 percent of the German population aged 14 and above used a web 2.0 application at least once a week. As to the onliners, it was every fifth. Since the users are more and more networking, the influence of informal communication is increasing: By the end of 2006 half of the German internet users asked in a poll said that they were relying on recommendations of web 2.0 newsgroups for purchase decisions.

“Engagement Marketing” is the new magic formula describing a procedure which focuses on additional benefit for the customer.

This just hits the core of Bettr.info: The visitor is king!

With almost 200,000 views the by far most often watched video on web 2.0 shall provide a visual introduction into web 2.0 tools along with the corresponding Wikipedia article: