Without doubt web 2.0 is the internet term which has most often been used in the last 12 months. Due to the amount of 2.7 bn € spent on online advertising all possible opportunities for advertising on web 2.0 are being researched. According to the Market Report 2007 of the online-advertising agency Interactive Media, there are new horizons to be explored by advertisers:

Web 2.0 has got numerous new opportunities in store for the user which will not only modify online-usage in a sustained way but also social and consumers’ behaviour. In the last year already as much as 12 percent of the German population aged 14 and above used a web 2.0 application at least once a week. As to the onliners, it was every fifth. Since the users are more and more networking, the influence of informal communication is increasing: By the end of 2006 half of the German internet users asked in a poll said that they were relying on recommendations of web 2.0 newsgroups for purchase decisions.

“Engagement Marketing” is the new magic formula describing a procedure which focuses on additional benefit for the customer.

This just hits the core of Bettr.info: The visitor is king!

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The number of portals on South Tyrol, from alpenregionen.info to wanderhotels.info, has long since passed the mark of 1,000 entries, not to mention all the parked domains referring to South Tyrol, which are certainly the majority among the some 1,300 current hits in a corresponding search (without geographical and umlaut domains).

Most of them have one major aim: to generate turnover for the portal provider or their direct customers (i.e. advertising customers).

So here comes the sixty-four-thousand-dollar-question:

Who takes care of those customers who do not directly pay the portal provider but are simply looking for an opportunity to best use their holiday budget?

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