When flicking through the article about it can easily be done another step: the huge amount of currently competing web portals is exclusively aimed at the following purposes:

• Optimization of search engines
• Manipulation of search engines
• Search requests: the linked web site to be positioned among the first few hits

The visitor’s immediate impression can be summarized as follows:

• Confusion and overloading due to a lot of information mounted up within a very short period of time
• Manipulated information due to paid top positions
• Low safety degree due to numerous unfiltered offers on the portal sites

One major objective can thus be identified:

To generate turnover for the portal provider or their direct customers (i.e. advertising customers).