Web 2.0 is primarily characterized by the following features:

• We are the Web
• Share and cooperate – User Generated Content
• End of software cycles (perpetual beta)
• Open interfaces provide for the linking of offers
• From Desktop to Webtop
• Ajax or the new interactivity of web applications

(According to O’Reilly: Web 2.0 for Participation, Web 2.0 Principles and Best Practices).

What is meant by the headword Web 2.0?

• In 2004 Tim O’Reilly (founder and chief of O’Reilly Publishing House) and Dale Dougherty (co-founder of O’Reilly Publishing House) organized a brainstorming session on new techniques and trends on the web.
• These changes of the web should be the main topic of a conference after the bursting of the dotcom bubble.
• Tim O’Reilly coined the term „Web 2.0“ as a headword.
• In autumn 2004 the first „Web 2.0 Conference“ was held in San Francisco.

What is Web 2.0 all about?

Common shared intelligence due to

• Networking
• Interactivity
• Openness

Applications can be run on the web, thus being accessible from anywhere. The programmes are installed on servers; there is no need for free memory capacity on one’s own computer, software can be further developed on a more rapid pace:

• The boundaries between PC and web applications are blurring.
• More and more software is being directly transferred to the web.
• The freemail service GoogleMail offers better functions than firmly installed programmes such as Outlook.
• Online word processing programs are accessible from anywhere.
• Cooperation of users.
• The web turns from a collection of websites into a platform.
• Applications can be run on the web.
• Applications are therefore accessible from everywhere.
• Rhe programmes are installed on servers.
• There is no need for fixed disk capacity.
• Software can be further developed on a more rapid pace.
• The user does not have to care about software updates.
• Web contents are more and more being retrieved by mobile devices such as mobile phones, MP3-players and pocket PCs.

Google Mail and Google Calendar.

Google Blog Search and Google Docs.

Google-services (mail, calendar, text, tables, Google Maps, blogs, bookmarks):
http://www.googlewatchblog.de/google-dienste/

Yahoo! 360° platform:
http://www.yahoo.com/

Windows Live
http://ideas.live.com/
http://labs.live.com/

(According to O’Reilly: Web 2.0 for Participation)

Let’s get back to the formerly explained basic idea:

Our direct customers are the visitors of the portal!

In order to establish a firm relationship with the visitor we focus on

Quality of information
Confidence in the information offered
Satisfaction and loyalty of the visitors

But how can the necessary relationship to the direct customers be built up?

By using Web 2.0 technologies!

Only a few weeks until launch of the version 1.0!

You can find more details here on our blog!