The most successful web offers are those whose users take care of the contents themselves:

• Web 2.0 collects data.
• Dynamic categorisation by means of tags (headwords according to subjects and contributions).
• So-called Tag Clouds are created of the tags which display the content of a website according to the current users’ behaviour.
• Bookmarks are not ordered into categories anymore but rather provided with tags.
• The most successful web offers are those whose users’ take care of the contents themselves.
• Amazon has gained from its rating function and the selling of used books (from users for users)
• Users want to work.
• Rating sites are increasing in an over-proportionate way.
• Every second one blog is being created somewhere in the world.
• The more participants, the better the offer.
• Data and contents are at the core (Data is the next Intel Inside).

Administer bookmarks with Del.icio.us.

Administer bookmarks with Mister Wong.

Rating sites are increasing in an over-proportionate way.

The more participants, the better the offer.

Data and contents are at the core.

(According to O’Reilly: Web 2.0 for Participation)

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The World Wide Web is turning from a network of machines into a network of human beings:

• The human being is at the centre.
• The user doesn’t simply surf through the net anymore but he modifies and adds to it.
• He writes a web-diary.
• He displays his photographs on exchange sites.
• He puts his knowledge at disposal in online-encyclopaedias.
• He recommends his bookmarks to other users.
• The internet is changing from a network of computers and servers into a network of the people.
• In social networks users are being linked to each other.

Administer pictures with Flickr.

Writing online diaries (travel diary).

Manage knowledge with Wikipedia.

Administer videos with YouTube.

(According to O’Reilly: Web 2.0 for Participation)

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Web 2.0 is primarily characterized by the following features:

• We are the Web
• Share and cooperate – User Generated Content
• End of software cycles (perpetual beta)
• Open interfaces provide for the linking of offers
• From Desktop to Webtop
• Ajax or the new interactivity of web applications

(According to O’Reilly: Web 2.0 for Participation, Web 2.0 Principles and Best Practices).

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What is meant by the headword Web 2.0?

• In 2004 Tim O’Reilly (founder and chief of O’Reilly Publishing House) and Dale Dougherty (co-founder of O’Reilly Publishing House) organized a brainstorming session on new techniques and trends on the web.
• These changes of the web should be the main topic of a conference after the bursting of the dotcom bubble.
• Tim O’Reilly coined the term “Web 2.0″ as a headword.
• In autumn 2004 the first “Web 2.0 Conference” was held in San Francisco.

What is Web 2.0 all about?

Common shared intelligence due to

• Networking
• Interactivity
• Openness

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Let’s get back to the formerly explained basic idea:

Our direct customers are the visitors of the portal!

In order to establish a firm relationship with the visitor we focus on

Quality of information
Confidence in the information offered
Satisfaction and loyalty of the visitors

But how can the necessary relationship to the direct customers be built up?

By using Web 2.0 technologies!

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